Fashion In the Age of Millennials


 A Conversation with the Senior Leadership from Bloomingdales & Macys

Highlights:Bloomingales x Macys:

Large retailers are trying to retool their presentation and sales methods to become more appealing to both millennial and Generation Z shoppers. 

How do you wet the appetite of your ustomer in 20-30 years when he/she grows UP? It's our priority to reach the Millennial and Generation Z customer?

Have vision and know where your influence is geared to. Today, our customer is seeing the shows, just as we watch the shows. She can get access of the showrroms, just as we can get access to the showrooms now.

Most importantly, it’s thee ultimate speed in which we react to trends and fashion influencers.

A year ago she wasnt as fast as she is today, and tomorrow, she’s going to be faster than she was yesterday. We are looking for Fashion Influencers who are authentic and authroritative. They have a WOW factor and unexpected feel. Pick an idea for your collaboration and own it with conviction.


Heather ShimokawA

VP of Fashion Direction, Ready to Wear Bloomingdales 🎀

Heather Shimokawa: VP of Fashion Direction, Ready to Wear Bloomingdales πŸŽ€πŸ‘‘πŸ—½πŸ’“ #FashionAuthority @bloomingdales .
Heather is a respected fashion industry insider who is now the VP of Fashion, RTW at Bloomingdales. Throughout her career Heather has covered trend and industry happenings, styled editorial features and fashion shows as well as worked as a celebrity stylist for red carpet and on-air appearances. She previously held fashion editorial roles at Vanity Fair, Men’s Journal and Rolling Stone, among others..
β€œOne of the strengths we have at Bloomingdale is that high low price. We have everything from CHANEL to 20 $ t shirts. When your giving into a trend or a luxury item, you can have the same experience,on the same floor, no matter your spending point. Were also looking to take core brands you see everywhere, and create new discovery moments within the brand. Its not just cultivating a product that is only exists at Bloomingdales as a capsule or idea, it’s also about finding something that is true to the Bloomingdales woman, and what she can find in that special moment.” -Heather βœπŸ»πŸ‘‘πŸ—½πŸ‘—πŸŽ€πŸ’‘πŸ“Ί

Tags: #Authority #Bloomingdales#FashionTVNYC#FutureofFashion#FutureofRetail#Leadership#NewGenerations#Visionariesbeauty

Veronica Apsan